Product Naming: The Notion of Foreign Branding
Prof. Harold A. Schiffman of University of Pennsylvania has linked his course webpage to Hanzi Smatter.
One of the course's topic is "Product Naming: The Notion of Foreign Branding and its use in Advertising and Marketing". I am very happy to see Hanzi Smatter is featured under the Japanese/Chinese section.
One of the course's topic is "Product Naming: The Notion of Foreign Branding and its use in Advertising and Marketing". I am very happy to see Hanzi Smatter is featured under the Japanese/Chinese section.
posted by tian at
11:24 PM
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